Our Story
Wildflowers started in 2016 with a simple idea: ambitious women deserve a space where they can be real.
No small talk. No sales pitches. Just honest conversations and genuine friendships.
What began as informal gatherings in South London has grown into a collective of over 900 women, coming together through supper clubs, panels, workshops, and socials across the city.
From brunches to a movement
For the first few years, Wildflowers ran on community energy and Lou's living room calendar. Events grew. The WhatsApp community grew. The conversations got deeper.
In 2025, we were recognised as Community Business of the Year by the London Chamber of Commerce. We've partnered with Lindt, Ocean Bottle, Trinny London, and the Metropolitan Police. We've been recognised by Lloyds Business Banking.
But the milestone we're proudest of is still the same one that started all of this: the moment someone walks into a Wildflowers event and feels like they belong.
Becoming a CIC
In 2026, Wildflowers of London formally became a Community Interest Company.
It wasn't a rebrand. It was a commitment made official. A CIC structure means everything we do goes back into the collective. Our surplus, our partnerships, our energy. All of it reinvested into building better spaces for women in London and beyond.
It also means accountability. A board. A founding membership model. A clear purpose registered with Companies House: community, connection, and the advancement of women in professional life.
We're now expanding to Manchester, with chapters planned in Cape Town and New York. The structure we've built means those chapters will carry the same values, the same intention, and the same standards as the original.
What's next
June 2026 marks our 10th anniversary. A decade of showing up.
We're launching a paid membership model, our first international chapters, and a full events programme built around the things our community has always asked for: more depth, more access, more of the conversations that actually matter.
If you've been part of Wildflowers at any point over the last ten years, this next chapter is built on what you helped create.
"London can be a lonely city, and Wildflowers started because I felt it. My hope is simple: that people find what they're looking for here.
Even if that's just one conversation, one friend, one moment of feeling seen, if that happens once and they never come back, we've done our job."
Lou Nylander, Founder of Wildflowers of London
Lou has built Wildflowers from informal brunches in Lewisham to an award-winning collective of 900+ members over nearly a decade. She speaks regularly on community, women in business, and authentic leadership.